Personalised-gift e-commerce

Colour Crush Co

A personalised-gift storefront with category discovery, custom-order guidance and regional shopping journeys.

Visit live website See what we built

Studio roleWebsite development and commerce setup

PlatformNext.js + Medusa + PostgreSQL

Project periodImplementation reviewed October 2026

Colour Crush Co public website homepage preview — Public website preview. Explore the live link for the current experience.

Business need

What the business needed.

Gift shoppers need to find the right item and understand which details can be personalised. The business also needs country-specific shopping information without making customers guess the applicable currency or delivery route.

Our approach

Built around the actual work.

We organised the store by gift type, added clear customisation guidance and built regional storefront routes. Product browsing, design details and order support work together, supported by a separate commerce backend for catalogue and order administration.

Customer journey

A clear path from start to finish.

01Choose a gift type or occasion
02Compare products and personalisation options
03Add design details and place an order
04Confirm custom details with the team before printing

What we built

Features with a practical purpose.

Gift-category discoveryMake mugs, keychains, coasters, pouches and other product families easier to find.

Personalisation guidanceExplain names, photos and design notes alongside the buying journey.

Regional storefrontsProvide country-specific currency and delivery information for Pakistan, GB and US routes.

Real-product galleryGive customers another way to inspect printed examples.

Assisted-order supportOffer an accessible contact route for custom design questions.

Commerce administrationKeep catalogue and order management in a dedicated backend.

Why it matters

Useful for the business. Clear for its customers.

For the business

An organised product catalogue and custom-order guidance support a repeatable workflow from storefront discovery to design confirmation.

For the customer

Customers can find a suitable gift, understand how to personalise it and check the ordering information for their destination.

Your requirements

Could this approach fit your business?

Useful for personalised gifts, engraving, print-on-demand and custom accessories. We map which choices customers make online and which details need staff confirmation.

Personalised-product e-commerce

Project evidence

Public Pakistan storefront and regional routes, plus the local commerce implementation, reviewed in October 2026. This confirms available functionality, not independently measured sales uplift.

Responsive design

The same journey on desktop and mobile.

Colour Crush Co desktop website preview — Desktop website

Colour Crush Co mobile website preview — Mobile website

Start with the business need

What should your website or system help you do?

Tell us about your customers, your team and the problem you want to solve. We will review the requirements and recommend a focused next step.

Discuss a project Request a website reviewUsually within one business day